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With the increasing social media recruiting trends, the hiring managers and recruiters are getting more and more innovative day by day. What can you do except for that to stand out as unique in your recruitment strategy? We have a trendy solution for you that doesn’t even demand plenty of resources and can give you an overnight success. It’s called – blogging!
What Is Blogging?
Being a broad term, blogging is considered to be the topmost ingredient in the recipe to go viral on the internet and that too the way you want. Blogging involves writing on topics that you are expert in and getting the consumers attracted to you by writing the way they want and on the topics that are trending.
How Can You Customize Your Blog?
Blogging can be done in any way you want. You can make your blog page as customized as possible. It can be a leadership blog, entertainment blog, or a community blog. The benefits are immense and the resource utilization least. Hire a campaign planner and a writer, and you are done. You can find them in your company too and make this and internal project.
Key Benefits Of Recruitment Blog
· You can explain your company-related topics in detail and thus can input your company values and content on the internet.
· You can even pair your blog with the social platforms and divert the traffic for optimum usage
· Multimedia footprints can be increased for your company’s branding like videos, images and thus help in your SEO
· Commenting can increase engagement and thus brand awareness. These forums can also reduce your query by answering many questions in the article and the comments section itself.
· Blogs are searchable and thus you are easy to discoverable as compared to social media platforms.
What Types Of Content Can You Publish For Your Recruitment Blog?
Thought leadership and industry updates/ news
Employee talent and their works
Company news and updates that you want to flaunt
Promotion of any event you are planning or sponsoring
Post you fun HR activities and after hours to entertain your readers
Conclusion
The right balance in your blog can yield you the results. Start experimenting with different topics at first and you will know what your audience likes, later on, focus on that then.
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